Icelandic transport company Samskip announced last weekend it would support up-and-coming Icelandic singer Lovísa Elísabet Sigrúnardóttir, aka Lay Low, in foreign music markets for the next two years.
“Together we will be successful because we have a lot of experience of invasion into foreign markets and we know that it is good to have support,” Samskip director Ásbjörn Gíslason said at a party last weekend Samskip held for its employers, Fréttabladid supplement Markadurinn reports.
Lay Low’s popularity in Iceland has grown steadily and the singer-songwriter won awards in three categories at the Icelandic Music Awards in January.
Lay Low is scheduled to perform for the first time in the US between May 27 and June 9, both in Los Angeles and New York. This week she will play at the Great Escape Festival in Brighton, England.
In September the artist is booked for the Popkomm Festival in Berlin, Germany, and in October she returns to New York. A week-long tour in the UK is planned for November.
Icelandic musician Lay Low has been nominated for four awards at the 2006 Icelandic Music Awards: Album of the Year, Singer of the Year, Song of the Year and Cover of the Year.
Lovísa Elísabet Sigrúnardóttir, aka Lay Low, is a 23-year-old singer-songwriter from Reykjavík. She received more nominations than any other musician this year.
Lay Low’s critically acclaimed album Please Don’t Hate Me, a mixture of blues, country and rock, has been in the top ten of the Icelandic charts for seven weeks in a row.
The nominations for the 2006 Icelandic Music Awards were announced this week and the award ceremony will be held on 31 January 2007 in the National Theater.
Please Don't Hate Me Album is published by COD Music: www.cod.is
Source:
http://www.icelandreview.com
Lay Low on MySpace: http://www.myspace.com/baralovisa
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