fimmtudagur, október 23, 2008

Björk's new single "Náttúra": The Official Video

Björk's new Single
"Náttúra" Official Video

Björk releases her brand new single “Náttúra” through One Little Indian on October 20. The single will be initially available as an iTunes exlusive except Iceland where it is available from; then everywhere digitally on October 27. All proceeds from the track will go towards the Nature (Náttúra) Campaign (
The single was composed specifically to encourage active support for the Nattura campaign, which aims at collating and providing sustainable and eco-friendly options suitable for Iceland, and generating alternative ways to utilize it’s natural resources. People will be able to submit their ideas on the website for sustainable green workplaces for Icelanders. According to Björk, “It is now more important than ever before to emphasize a respect for nature…I believe that profits, technological advances and working together with nature can all go hand in hand. None need to be sacrificed at the expense of the others.”
The new single is written and produced by Björk and features Radiohead’s Thom Yorke on backing vocals, Brian Chippendale (Lighting Bolt) on drums, Matthew Herbert on synth/bass, and Mark Bell on additional electronic beats. Opening with a huge elemental swirl, “Nattura” then fires up an incendiary and fierce tribal rhythm. The song sees Björk firmly on the march in celebration of her homeland, in hopes that Icelanders harness its energy in a sustainable way.
For more information on the single and the Náttúra Environmental Campaign please visit or
Further to this there will be a massive conference on sustainability in Reykjavik, hosted by and the University of Reykjavik as can bee seen in this statement:
Working meeting on alternative ways to utilize natural and human resources in a self-sustainable ways
For some years, various attempts have been made all around the country to find ways to utilize natural and human resources other than those employed by large scale industry. These innovatory attempts have increased our capacity for a greater variety of options and helped to increase Icelanders' personal accountability for their own landscape. Yet, for various reasons little heed has been paid to these attempts and there has rarely been sufficient follow-up to many of the ideas that have been forwarded. There has been a sharp division between promising plans and their entrepreneurial implementation on the one hand and between investments and the networks that serve to generate them on the other. In these difficult times, when people are desperately trying to find alternatives to the excesses of large-scale industry, then we must a way erect bridges between unlike areas of interest.
In cooperation with the University of Reykjavík and Klak, a research- and consulting institute for entrepreneurial implementation (seed-stage companies), Fræ, the institute of U.R. for public good, Björk Guðmundsdóttir has together with the organisers of the website summoned a workshop where to gather for an open conversation with investers and métier designers, representatives from economic development associations, universities, and with those prolific individuals who work with ideas, establishments and other innovation in the field of self-sustainability and diversity. Ideas are being collected for further development and promotion, with companies of all kinds of researches, development and production, from woolens to state of the art inventions in the field of biotechnology.
The goal of the workshop, and other related events, is to connect experience, knowledge and inventiveness from different fields of society, to nourish the soil of seed-stage companies and their self sustainable developement; to open access to the motive power of financial- and executive power, and generate a creative dialog and researches. By building these bridges, the outcome will be an open interconnectivity and a clear work of development in the form of extensive business plans for the ideas of seed-stage companies of Iceland.
Following the workshop held in the University of Reykjavík, is hosting seminars inviting foreign thinkers and generating workshops across the country. The new website is about to open as a site for conversation about the resources of Iceland, the diverse possibilities of using them, and self sustainability. On the website is a think tank for other ways than heavy industry, and the funds from Björk's song, Náttúra, goes to the developement of prolific ideas.